BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T215000Z
DTEND:20251104T223000Z
LOCATION:The Media Stage
DESCRIPTION:Building a Campaign to Connect with Gen Z Through Retail Media

This session explores how Retail Media enables brands to build campaigns that genuinely connect with Gen Z, using relevant messaging and audience strategies that impact the entire funnel, from awareness to conversion.
Through the Nivea case, we’ll dive into how an integrated strategy can be built by combining Mercado Ads’ insights, data, and creativity with the brand’s consumer understanding and strategic vision, driving more effective communication.
SUMMARY:Engaging Gen Z: From Awareness to Conversion
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR