BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T160000Z
DTEND:20251106T164000Z
LOCATION:The Innovation Stage
DESCRIPTION:Spin by Oxxo is revolutionizing connections with its users through personalized campaigns that drive activation, conversion, and loyalty. Paola Vertti, CRM Financial Services Manager at Spin, alongside Toby Fox from Braze and Matías Bossie from Minders, will share how they have faced the automation and optimization challenges in the digital ecosystem, presenting a real use case and key learnings. Through quality data and intelligent segmentation, Spin has enhanced user experience and accelerated growth in the phygital world.
SUMMARY:From Data to Connection: Spin by OXXO's Strategy to Captivate Digital Fans
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR