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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T110000
DTEND;TZID=America/Mexico_City:20251105T114000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182701-1061355274@mydomain.com
SUMMARY:From Brief to Brand Lift: When an addressable strategy turns into results.
DESCRIPTION:Totalplay presents the first Brand Lift case on TV in Latin America. Discover how Pierre Fabre faced the challenge of implementing a Brand Lift measurement in Addressable campaigns. With Totalplay’s strategic support and technological platform, we were able to measure recall, familiarity, and purchase intent, as well as identify actionable insights that helped optimize Pierre Fabre’s campaigns throughout 2025.
PRIORITY:1
CLASS:PUBLIC
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ACTION:DISPLAY
DESCRIPTION:Reminder
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