BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T170000Z
DTEND:20251105T174000Z
LOCATION:The Media Stage
DESCRIPTION:Totalplay presents the first Brand Lift case on TV in Latin America. Discover how Pierre Fabre faced the challenge of implementing a Brand Lift measurement in Addressable campaigns. With Totalplay’s strategic support and technological platform, we were able to measure recall, familiarity, and purchase intent, as well as identify actionable insights that helped optimize Pierre Fabre’s campaigns throughout 2025.
SUMMARY:From Brief to Brand Lift: When an addressable strategy turns into results.
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR