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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART;TZID=America/Mexico_City:20251105T101000
DTEND;TZID=America/Mexico_City:20251105T105000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182714-379313004@mydomain.com
SUMMARY:Roku VOD Evolution Mexico 2026: Shaping the present and future of streaming
DESCRIPTION:Streaming TV has become the new mainstream in Mexico — and audiences are embracing ads. In Roku’s latest study with Fuse Insights, VOD (Video on Demand) Evolution México 2026, we found that 94% of TV streamers in Mexico now watch ad-supported content. Join us to explore what this means for advertisers: how viewers engage with streaming, what they expect from TV ads, and why streaming TV is now essential for every 2026 media plan.
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CLASS:PUBLIC
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DESCRIPTION:Reminder
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