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BEGIN:VEVENT
DTSTART:20251105T161000Z
DTEND:20251105T165000Z
LOCATION:The Media Stage
DESCRIPTION:Streaming TV has become the new mainstream in Mexico — and audiences are embracing ads. In Roku’s latest study with Fuse Insights, VOD (Video on Demand) Evolution México 2026, we found that 94% of TV streamers in Mexico now watch ad-supported content. Join us to explore what this means for advertisers: how viewers engage with streaming, what they expect from TV ads, and why streaming TV is now essential for every 2026 media plan.
SUMMARY:Roku VOD Evolution Mexico 2026: Shaping the present and future of streaming
PRIORITY:1
CLASS:PUBLIC
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END:VCALENDAR