BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T002000Z
DTEND:20251105T010000Z
LOCATION:The Great Minds Stage
DESCRIPTION:In a world where content has become increasingly relevant, this panel explores how marketing must be just as thrilling as the movies themselves. Featuring real cases and key learnings behind campaigns that sparked conversation — led by Sony Pictures, Archer Troy, and top talent from the Mexican film industry.

Join us to hear from entertainment professionals discussing branded content inspired by the culture we all love as fans, and shaped by the trends defining today’s landscape — all grounded in real creative work.

SUMMARY:CONTENTAINMENT: Grand premiere — not just in theaters
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR