BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T114000
DTEND;TZID=America/Mexico_City:20251105T122000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182711-1533518551@mydomain.com
SUMMARY:Co-Branded Campaigns: The Power of Collaborative Marketing
DESCRIPTION:L’Oréal and Mercado Libre share how their partnership brings together data, creativity, and technology to build brands and deliver measurable results. Through their joint experience, they explore how to connect on and off platforms, leverage digital ecosystems, and engage audiences effectively. A conversation about the role of platforms as media, the evolution toward more collaborative marketing models, and how to achieve real impact in an increasingly competitive landscape.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VEVENT
END:VCALENDAR