BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T174000Z
DTEND:20251105T182000Z
LOCATION:The Innovation Stage
DESCRIPTION:L’Oréal and Mercado Libre share how their partnership brings together data, creativity, and technology to build brands and deliver measurable results. Through their joint experience, they explore how to connect on and off platforms, leverage digital ecosystems, and engage audiences effectively. A conversation about the role of platforms as media, the evolution toward more collaborative marketing models, and how to achieve real impact in an increasingly competitive landscape.
SUMMARY:Co-Branded Campaigns: The Power of Collaborative Marketing
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR