BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T115000
DTEND;TZID=America/Mexico_City:20251105T123000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182702-1877165045@mydomain.com
SUMMARY:How CTV Connected with Mass Audiences and Boosted Performance
DESCRIPTION:Do we really know Mexico's mass audience, or are we just projecting stereotypes? This session reveals the case of Compartamos Banco and demonstrates how data breaks down myths. Discover how the synergy between a bold media strategy and Connected TV performance technology created a formula that not only accelerated business results but also transformed the attention of the base of the pyramid into an engine of financial democratization and real growth.
PRIORITY:1
CLASS:PUBLIC
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ACTION:DISPLAY
DESCRIPTION:Reminder
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