BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T175000Z
DTEND:20251105T183000Z
LOCATION:The Media Stage
DESCRIPTION:Do we really know Mexico's mass audience, or are we just projecting stereotypes? This session reveals the case of Compartamos Banco and demonstrates how data breaks down myths. Discover how the synergy between a bold media strategy and Connected TV performance technology created a formula that not only accelerated business results but also transformed the attention of the base of the pyramid into an engine of financial democratization and real growth.
SUMMARY:How CTV Connected with Mass Audiences and Boosted Performance
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR