BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T155000
DTEND;TZID=America/Mexico_City:20251105T163000
LOCATION:The Great Minds Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182715-1141348573@mydomain.com
SUMMARY:Mercado Ads: From Retail Media to Media Player
DESCRIPTION:Retail Media is the fastest-growing channel in Latam and is no longer just a last-click medium. It now integrates physical and digital touchpoints, linking branding with performance. We’ll explore its evolution, the omnichannel ecosystem behind it, and why it’s key for full-funnel strategies. Discover key learnings, success stories, and Mercado Ads innovations in data, measurement, and upper funnel.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR