BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T215000Z
DTEND:20251105T223000Z
LOCATION:The Great Minds Stage
DESCRIPTION:Retail Media is the fastest-growing channel in Latam and is no longer just a last-click medium. It now integrates physical and digital touchpoints, linking branding with performance. We’ll explore its evolution, the omnichannel ecosystem behind it, and why it’s key for full-funnel strategies. Discover key learnings, success stories, and Mercado Ads innovations in data, measurement, and upper funnel.
SUMMARY:Mercado Ads: From Retail Media to Media Player
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR