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BEGIN:VEVENT
DTSTART:20251105T220000Z
DTEND:20251105T224000Z
LOCATION:The Media Stage
DESCRIPTION:Today’s audiences live across screens and platforms — and brands must play on all of them. This session explores how to design effective marketing in a multiplatform world where streaming is central to audience connection. We’ll share key learnings from Disney and ESPN on storytelling, campaign design, and engagement — showing how to build cross-channel strategies that drive impact, closing with a panel.
SUMMARY:The Power of Multiplatform Content and Engagement
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR