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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T164000
DTEND;TZID=America/Mexico_City:20251105T172000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182702-960663421@mydomain.com
SUMMARY:Next Mindset in Marketing
DESCRIPTION:There’s too much noise around “next trends” and flashy tools. The truth is the world has already changed, and marketing must adapt. The challenge isn’t adding more platforms, data, or AI, but adopting a Next Mindset to rethink how brands influence, decide, and engage. This panel with David González Natal and CMOs from top brands explores influence through people and algorithms, fast data-driven decisions, and engagement that lasts beyond the scroll.
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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