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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251105T141000
DTEND;TZID=America/Mexico_City:20251105T145000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182712-368765057@mydomain.com
SUMMARY:Optimizing the Path: How Agencies Are Reshaping Strategy Through SPO
DESCRIPTION:As advertising becomes increasingly data-driven, Supply Path Optimization (SPO) is emerging as a key strategy for smarter, more accountable media transactions. This discussion brings together industry leaders to explore how agencies are reengineering their buying frameworks for greater precision, transparency, and performance—leveraging direct publisher connections and technology that simplifies complex supply chains.
PRIORITY:1
CLASS:PUBLIC
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DESCRIPTION:Reminder
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