BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251105T201000Z
DTEND:20251105T205000Z
LOCATION:The Innovation Stage
DESCRIPTION:As advertising becomes increasingly data-driven, Supply Path Optimization (SPO) is emerging as a key strategy for smarter, more accountable media transactions. This discussion brings together industry leaders to explore how agencies are reengineering their buying frameworks for greater precision, transparency, and performance—leveraging direct publisher connections and technology that simplifies complex supply chains.
SUMMARY:Optimizing the Path: How Agencies Are Reshaping Strategy Through SPO
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR