BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T105000
DTEND;TZID=America/Mexico_City:20251106T113000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182715-704964158@mydomain.com
SUMMARY:Creativity or Convenience? The Real Dilemma Behind Winning Campaigns
DESCRIPTION:This panel questions the tension between award-winning creativity and creativity that truly transforms businesses. Are we betting on truly disruptive ideas or safe formulas? Do brands want creativity that makes people uncomfortable or only creativity that sells well? At a time when the industry is saturated with storytelling, purpose, and likes, what makes a campaign truly worthwhile?
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VCALENDAR