BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T165000Z
DTEND:20251106T173000Z
LOCATION:The Innovation Stage
DESCRIPTION:This panel questions the tension between award-winning creativity and creativity that truly transforms businesses. Are we betting on truly disruptive ideas or safe formulas? Do brands want creativity that makes people uncomfortable or only creativity that sells well? At a time when the industry is saturated with storytelling, purpose, and likes, what makes a campaign truly worthwhile?
SUMMARY:Creativity or Convenience? The Real Dilemma Behind Winning Campaigns
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR