BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T111000
DTEND;TZID=America/Mexico_City:20251106T115000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182705-1619837361@mydomain.com
SUMMARY:The Next Media Frontier: Retail + Social Commerce
DESCRIPTION:The growth of social commerce is marking a new chapter in the way brands engage with consumers. Today, social platforms are not only spaces for discovery and inspiration, but also direct conversion channels that impact the entire retail ecosystem. The challenge for brands is no longer just generating awareness or engagement, but ensuring that these interactions translate into tangible results on established e-commerce platforms.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VEVENT
END:VCALENDAR