Schedule / Advertising Week LATAM 2025

The 25 Most Influential Leaders in Marketing

When It Truly Connects: The Power of the Podcast With Saskia Niño de Rivera and El Pana Arrechedera, creators of Penitencia.
With Saskia Niño de Rivera and El Pana Arrechedera, creators of Penitencia.

The multiplier effect: Strengthen the brand × Grow demand

The power of 360° campaigns with Top Creators

VADHIR DERBEZ Act. Sing. Create. Repeat. The Art of Building Your Own Brand

Fire Side Chat with Andres Johnson

From Set to Stories: Celebrities, Creators, and the Future of Multiplatform Entertainment

Mexico as a Global Trend: How Brands Fuel, Amplify, and Accelerate this Growth

Wrap Party, Presented by Diageo

Innovation Stage

Brands & Marketers

From Data to Connection: Spin by OXXO's Strategy to Captivate Digital Fans

Creativity or Convenience? The Real Dilemma Behind Winning Campaigns

The Future of Brand Relevance: The Insight-Led Creativity

Beyond Campaigns: Celebrating the Passion Driving Programmatic DOOH Forward

Let AdWeek Not Be AIWeek

Culture-First Revolution: The new Playbook for Influencer Marketing

Mindset, Brand and Leadership: The Formula of Adriana Gallardo

Decoding the Full Funnel with Kantar

The World Cup Comes Alive in the Streets

We All Want a "Stunt": How to Stay Relevant in a Hyperconnected, Real-Time World

Shopping & Commerce Media

Solving Invisible Needs: Talent, Agency, & Brand Creating Unexpected Connections

The Next Media Frontier: Retail + Social Commerce

The On-Demand Play: Gen Uber, Sports, and Brands on the Move

Smart Advertising: Video Streaming, CTV, and Retail Media

From Data to Decision: The Power of Smart Retail Media

Winning the Game with Clean Room Collaboration

The 2026 World Cup: The Ultimate Laboratory for Audience Connection

The 10 Best Campaigns by PuroMerca.

We Speak Woman

special-event

Warner Music México Breakfast - When Music Becomes Your Brand’s Ally

Argentine Trade and Investment Meet & Greet

SportsCenter Experience

PlutoTV AW Connect