Israel Santiago

Business hacker with more than 20 years of experience in business development in different verticals in Latin America, specialist in performance digital marketing, where he currently leads one of the most relevant companies in the region in technology and digital services, LDM.

His experience includes creating Mexico's largest digital coupon platform in partnership with OXXO, pioneering digital strategies in the region with Gillette, and innovating in entertainment with Comex Masters, bringing ESPN and Fox Sports together on the same screen during the 2014 World Cup in Brazil, an initiative that won international awards.