Rafael Delgado Aparicio

Rafael Delgado Aparicio is Vice President of Marketing at Grupo Axo and has led growth and digital transformation strategies for global brands in Mexico, Peru, Chile, and Canada. His career includes key positions at Scotiabank, Falabella, Amazon Music, and currently, marketing management for more than 20 brands at Grupo Axo. With a vision that combines data, creativity, and technology, Rafael drives omnichannel experiences that generate business value and build lasting relationships with consumers.