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My Schedule
10:00
AM
CST
The Double Shift of Success: Motherhood and Reaching the Top Without Romanticizing It
10:50
AM
CST
Human Creativity vs. AI Creativity: Designing Solutions with Purpose
11:40
AM
CST
We Share the Emotion – The commitment to be the voice of mexican fans
12:30
PM
CST
Together but Not Mixed: The New Face of the Digital Influence Industry
1:20
PM
CST
How to Stay Relevant in a Constantly Changing Media Environment with Adela Micha
2:10
PM
CST
Influencer vs. Manager: The Untold Formula for Winning Campaigns
3:50
PM
CST
Mercado Ads: From Retail Media to Media Player
4:40
PM
CST
Does Size Matter? How to Build Great Communities
5:30
PM
CST
Beyond the Like: The Future of Beauty Content
6:20
PM
CST
Live Interview: Raúl Ferráez with Chumel Torres
Innovation Stage
Trends and Insights
10:00
AM
CST
Football, from a national passion to the meeting point between fans and brands.
10:50
AM
CST
Celebrity vs. Non-Celebrity: What Really Drives Marketing Results
11:40
AM
CST
Co-Branded Campaigns: The Power of Collaborative Marketing
12:30
PM
CST
Digital Media and Creators: Joining Forces to Lead the Attention Economy
1:20
PM
CST
A Quality Talk with OpenX
1:40
PM
CST
AI for Everyone: How It's Used and What Motivates Consumers in Latin America
2:10
PM
CST
Optimizing the Path: How Agencies Are Reshaping Strategy Through SPO
3:00
PM
CST
Brand Trust in the Crypto Economy
3:50
PM
CST
Loop Marketing: Real Marketing Doesn’t End at the Purchase — It Starts There
4:40
PM
CST
Next Mindset in Marketing
5:30
PM
CST
Black and White: The Taboos of Influencer Marketing
6:20
PM
CST
PR in Real Time: Reputation Reloaded by Weber Shandwick México
Streaming & CTV
10:10
AM
CST
Roku VOD Evolution Mexico 2026: Shaping the present and future of streaming
11:00
AM
CST
From Brief to Brand Lift: When an addressable strategy turns into results.
11:50
AM
CST
How CTV Connected with Mass Audiences and Boosted Performance
12:40
PM
CST
The Streaming Revolution: How CTV is transforming advertising and brands
1:30
PM
CST
No Skipping!
2:20
PM
CST
The Equation: Technology, Content & Experience to Connect with Audiences
3:10
PM
CST
Transforming Advertising Through Premium Entertainment Experiences
4:00
PM
CST
The Power of Multiplatform Content and Engagement
4:50
PM
CST
Advertising with Identity: Merging Global Insight and Local Culture
6:00
PM
CST
Future is Female Awards
special-event
8:30
AM
CST
Multimedios Breakfast
12:00
PM
CST
Quiroga Meet & Greet Drinks
12:00
PM
CST
SportsCenter Experience
4:00
PM
CST
FIAP Awards Ceremony
7:00
PM
CST
The OpenX Dinner Table
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