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Day 1
Content, Media, & Entertainment
Maximizing the value of high-quality content has never been more important. Discover how marketers can use media and entertainment to engage consumers, build loyalty and be part of the cultural zeitgeist.
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1:20
PM
CST
How Culture Drives Effectiveness: Fueling Brand Performance Through Fandom
10:00
AM
CST
Can Journalism Be Profitable? The Success of La Estrategia del Día Podcast
11:40
AM
CST
Streaming, Fandom, Attention: Netflix Ads
12:30
PM
CST
Turning Listeners into Believers. Podcasts: Turning Attention into Action
3:00
PM
CST
The Creator-First era: when brands learn to co-create
3:50
PM
CST
Engaging Gen Z: From Awareness to Conversion
4:40
PM
CST
Behind the Scenes of the Podfluencers: Sonoro, Xanic and Marco Antonio Regil
5:30
PM
CST
"The Secret Life of Your Mind": The Story Behind the Emmy and Its Impact
6:20
PM
CST
Terán/TBWA: In Beta since 1947 A past that inspires, a present that challenges, a future that is built.
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