Schedule / Advertising Week LATAM 2025

Day 1
Day 2

Trends and Insights

presented by

Stay current with our industry's rapid changes and advancements in technology. What shifts occurred last year, and what's next on the horizon?

View More

CONTENTAINMENT: Grand premiere — not just in theaters

Innovation Stage

Football, from a national passion to the meeting point between fans and brands.

Celebrity vs. Non-Celebrity: What Really Drives Marketing Results

Co-Branded Campaigns: The Power of Collaborative Marketing

Digital Media and Creators: Joining Forces to Lead the Attention Economy

A Quality Talk with OpenX

AI for Everyone: How It's Used and What Motivates Consumers in Latin America

Optimizing the Path: How Agencies Are Reshaping Strategy Through SPO

Brand Trust in the Crypto Economy

Loop Marketing: Real Marketing Doesn’t End at the Purchase — It Starts There

Next Mindset in Marketing

Black and White: The Taboos of Influencer Marketing

PR in Real Time: Reputation Reloaded by Weber Shandwick México