In this session...
Retail Media es el canal de mayor crecimiento en Latam y ha dejado de ser de último clic. Hoy integra medios físicos y digitales, conectando branding y performance. Exploraremos su evolución, el ecosistema omnicanal que lo impulsa y por qué es clave para campañas full funnel. Compartiremos aprendizajes, casos de éxito y las últimas innovaciones de Mercado Ads en data, medición y upper funnel.
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Retail Media is the fastest-growing channel in Latam and is no longer just a last-click medium. It now integrates physical and digital touchpoints, linking branding with performance. We’ll explore its evolution, the omnichannel ecosystem behind it, and why it’s key for full-funnel strategies. Discover key learnings, success stories, and Mercado Ads innovations in data, measurement, and upper funnel.
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What You'll Learn from This Session...
- Retail Media understanding
- How to impact the most receptive audiences
- from awareness to conversion by combining data, creativity, and context.
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