In this session...
Las audiencias viven entre pantallas y plataformas — y las marcas deben jugar en todas. Esta sesión explora cómo diseñar estrategias efectivas en un ecosistema multiplataforma donde el streaming es clave para conectar. Compartiremos aprendizajes de Disney y ESPN sobre narrativa, diseño de campañas y conexión con la audiencia, mostrando cómo crear estrategias cross-channel que generen impacto, cerrando con un panel.
What You'll Learn from This Session...
- Strategies Across Screens: Brands must adapt to an ecosystem where audiences live across multiple platforms. Success comes from designing strategies that integrate TV, streaming, social media, and digital experiences cohesively.
- Streaming as the Core: Streaming has become the most powerful connection point between brands and audiences. Understanding its role enables more relevant and personalized campaigns.
- Data-Driven Creativity: Blending creativity, insights, and data drives effective strategies. Measuring, learning, and optimizing are key to maximizing impact across every touchpoint.
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